Resources & Training

Resource

Political Fundraising Emails 101: A Guide to Great Emails

Here are a few characteristics of effective emails that we know consistently work, based on our experience with campaigns AND commercial email best practices.
Resource

Politics 101

The highly informative and concise guide to political campaigning we provide to all of our skilled volunteers
Resource

iOS 15 and Email Open Rate Changes

A quick update on how iOS 15 will impact email open rates
Tool

Vote-by-Mail Isn’t Going Away (Our New Ballot Dropoff Tool Will Help)

Our open-source Ballot Dropoff Locator tool is available for groups to use, adapt, and leverage for their own programs.
Resource

How We Connected ActBlue to Zapier

Combining these two services allowed us to ingest ActBlue data with no engineering overhead—saving us a time, and making it easier to thank donors for their support.
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How to Run a Successful Virtual Fundraiser

Many of the staple campaign tools—events, door-knocking, etc.—will be off the table for a while. This makes digital outreach and creative tactics critically important. We created this guide to help campaigns continue their work, talk to voters, and share their visions for the future—from afar.
PDF Guide

Social Media Best Practices Guide

This 25-page guide helps political campaigns setup, better understand, and start to build an audience on social media "organically" using day-to-day unpaid content (rather than paid promotion). Includes actionable tips to grow your audience and engagement across Facebook, Twitter, and Instagram.
Excel Calendar

Social Media Content Calendar

This calendar provides a campaign team with a template for planning and executing on all content being shared with the public - from email to direct mail and social media - all in one place.
Resource

Campaigning During Coronavirus

Many of the staple campaign tools—events, door-knocking, etc.—will be off the table for a while. This makes digital outreach and creative tactics critically important. We created this guide to help campaigns continue their work, talk to voters, and share their visions for the future—from afar.