The Lab: Where Democrats Learn Fast Enough to Win
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setting the pace to win
Tech for Campaigns has always pursued the highest ROI digital marketing and data strategies to help the Democrats win power. Now the highest ROI opportunity has fundamentally shifted, and we're shifting with it to make sure we’re on a winning team.
we need change.
Now.
Now.
The party is stuck using outdated playbooks, sending ineffective text messages and email open rates have plummeted by 50% since 2020. They are held back by risk aversion rather than lack of resources.
AI isn't coming.
it's Here.
it's Here.
It’s reshaping how voters discover information, how we analyze data, personalize communication at scale, and how intelligently we can run programs.
this isn't a money problem
In 2024, Dems spent $400M more on the Presidential election and still lost. Badly. This is a strategy and tactics problem. An unwillingness to test new things problem.
Introducing The Lab
Our new model for evolving Democratic playbooks to win. We partner with organizations across the ecosystem to run rigorous digital experiments in AI, messaging, creative formats, targeting, and platforms.
Applications are open now through March 11, 2026
How It Works
APPLY
Organizations are invited to apply now through March 11 for funding for their innovative digital and AI experiments.
SCALE
Donors will get early signals on what works, and help direct resources for maximum impact.
FUND
Our Commercial Advisory Committee reviews applications and selects and funds projects that push the boundaries with digital and AI.
SHARE
TFC will share results with trusted partners and donors, helping to amplify all learnings
FUND & SUPPORT
TFC won’t just fund the experiments but will also work with teams on experiment setup and ongoing guidance.
APPLY
Organizations are invited to apply now through March 11 for funding for their innovative digital and AI experiments.
FUND
Our Commercial Advisory Committee reviews applications and selects and funds projects that push the boundaries with digital and AI.
SUPPORT
TFC will work with teams on experiment setup and provide ongoing guidance - pairing each organization with an experienced commercial leader.
SHARE
TFC will share results with trusted partners and donors, helping to amplify all learnings
SCALE
Donors will get early signals on what works, and help direct resources for maximum impact.
Ready to get started?
Why This Matters Now
We won’t win by doing last cycle's tactics slightly better. We'll win by adapting faster to fundamentally new terrain, starting with the midterms. TFC’s superpower has always been building new models to meet the moment. We're building the infrastructure to ensure Democrats aren't just keeping pace but are setting it to win.
the midterms
The last year has felt like a tectonic shift. The midterms have many crucial and close races in the House, Governorships and state legislatures that will be decided by slim margins. We have to evolve to win.
and beyond
To win in the future, we must uncover what is working and, just as importantly, what isn’t. It’s the same model the best commercial companies use and it’s time to build this advantage for Democrats.
What we're excited about?
AI-Powered Innovation
How can we use AI to win?
Examples: AEO (surfacing issues or people in AI Chat), making questions about voting easier, creating content - AI influencers and beyond.
Examples: AEO (surfacing issues or people in AI Chat), making questions about voting easier, creating content - AI influencers and beyond.
New platform adoption
How can we employ untapped channels, across paid and organic?
Examples: Exploring Reddit, Twitch Livestreams, newsletters or Substack for persuasion.
Examples: Exploring Reddit, Twitch Livestreams, newsletters or Substack for persuasion.
Challenging Conventional Wisdom
How can we build new email approaches, sharper messaging, and rethinking when and how we mobilize voters? No playbook is sacred.
Examples: Are there new ways to run email programs- membership models, fewer comms? is texting constantly harmful? Can digital and field work better together?
Examples: Are there new ways to run email programs- membership models, fewer comms? is texting constantly harmful? Can digital and field work better together?
A History of Data Driven Results
Creative influencer formats resulted in 3.5x higher engagement rate for voter turnout.
Our Digital Voter Turnout test scaled into a major program that has signed up nearly 1M voters.
Ready to be on a winning team?
