The Lab: Where Democrats
Learn Fast Enough to Win

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Introducing the Lab

Our new model for evolving Democratic playbooks to win, designed to push the Democratic ecosystem into the modern age. It’s where Democrats can finally test ideas the way commercial organizations do, replacing a long-standing resistance to experimentation with a structure that forces learning and iteration.

Applications for our first cohort may be closed, but you can still submit to be considered for our next cohort!

How It Works

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APPLY

Organizations are invited to apply now through March 11 for funding for their innovative digital and AI experiments.
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SCALE

Donors will get early signals on what works, and help direct resources for maximum impact.
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FUND

Our Commercial Advisory Committee reviews applications and selects and funds projects that push the boundaries with digital and AI.
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SHARE

TFC will share results with trusted partners and donors, helping to amplify all learnings
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SUPPORT

TFC will work with teams on experiment setup and provide ongoing guidance - pairing each organization with an experienced commercial leader.
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FUND & SUPPORT

TFC won’t just fund the experiments but will also work with teams on experiment setup and ongoing guidance.

APPLY

Organizations are invited to apply now through March 11 for funding for their innovative digital and AI experiments.
Test Image

FUND

Our Commercial Advisory Committee reviews applications and selects and funds projects that push the boundaries with digital and AI.
Test Image
Learn Image

SUPPORT

TFC will work with teams on experiment setup and provide ongoing guidance - pairing each organization with an experienced commercial leader.
Learn Image
Share Image

SHARE

TFC will share results with trusted partners and donors, helping to amplify all learnings
Share Image

SUPPORT

TFC will work with teams on experiment setup and provide ongoing guidance - pairing each organization with an experienced commercial leader.
Share Image

SCALE

Donors will get early signals on what works, and help direct resources for maximum impact.

Why This Matters Now

We  won’t win by doing last cycle's tactics slightly better. We'll win by adapting faster to fundamentally new terrain, starting with the midterms. TFC’s superpower has always been building new models to meet the moment. We're building the infrastructure to ensure Democrats aren't just keeping pace but are setting it to win.

the midterms

The last year has felt like a tectonic shift. The midterms have many crucial and close races in the House, Governorships and state legislatures that will be decided by slim margins. We have to evolve to win.

and beyond

To win in the future, we must uncover what is working and, just as importantly, what isn’t. It’s the same model the best commercial companies use and it’s time to build this advantage for Democrats.

Ready to get started?

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Volunteer With Us

Volunteer With Us

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we need change now
The party is stuck using outdated playbooks despite a crisis, held back by risk aversion rather than lack of resources.
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We match you with a campaign
We talk to campaigns to assess their needs and then alert you when your skill set is needed.
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You make a difference
Join a small team of volunteers working with a campaign for a 6-8 week-long project.2

Get support from the best

Our committee is a collaborative group of senior commercial operators from companies like Netflix and Airbnb who partner with political organizations to strengthen the work together. Members bring rigorous thinking and the latest tools and techniques to guide experiments, support setup, and provide ongoing feedback, ensuring all teams are stronger and better equipped to win.
Gustaf Alströmer
Gustaf Alströmer
Commercial Advisory Committee Member

Gustaf is a General Partner at Y Combinator and former Head of Growth at AirBnb.

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Evan Bloom
Evan Bloom
Commercial Advisory Committee Member

Evan is the Director, Growth & Commerce Data Science at Netflix.

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Michael Spiegelman
Michael Spiegelman
Commercial Advisory Committee Member

Michael is a former VP of Innovation at Netflix and an advisor and investor providing product and business advisory services.

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Julie Savransky
Julie Savransky
Marketing & Strategy

Julie is an experienced marketing leader who has driven high impact programs at tech companies including Meta, Uber, and Etsy. She has led dynamic teams to develop significant brand and product engagement initiatives and is passionate about applying her expertise to support democratic campaigns.

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Jessica Sanders
Jessica Sanders
Senior Analytics Engineer, Commercial Advisory Committee Member
Home District: CA-15

Jessica is a software engineer for TFC with an emphasis on data. She is focused on building tools that help campaigns learn quickly and make effective choices. Prior to joining TFC, Jessica had a decade of experience building products for applied math and data applications, first as a staff engineer at Lawrence Livermore National Laboratory and then as a data scientist at an educational nonprofit. She holds a Master of Information and Data Science from UC Berkeley.

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Greg Dale
Greg Dale
Senior Advisor, Commercial Advisory Committee Member
Home District: CA-33

After beginning his career in investment management at J.P. Morgan and First Republic, Greg worked as a product manager and account executive at Chartboost, a mobile ad platform, and was the Founding Business Lead at Myra Labs, which focuses on bringing artificial intelligence to customer care. Greg holds a BA from UC San Diego.

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Who should apply

Political organizations with innovative ideas
commercial digital marketers ready to test in politics
Whether you have a full experiment design and want feedback or just a strong hypothesis, you can apply. We'll help design experiments with methodological rigor so the findings are defensible and actionable.

Tech for Campaigns is a hybrid PAC registered with the Federal Election Commission (FEC). Your organization must be permitted to accept contributions, up to the amount requested in the proposal, from a federal hybrid PAC’s non-federal (“soft money”) account.

What we're excited about?

AI-Powered Innovation
AI-Powered Innovation
How can we use AI to win?  
Examples: AEO (surfacing issues or people in AI Chat), making questions about voting easier, creating content - AI influencers and beyond.
AI-Powered Innovation
New platform adoption
How can we employ untapped channels, across paid and organic?
Examples: Exploring Reddit, Twitch Livestreams, newsletters or Substack for persuasion.
Challenging Conventional Wisdom
Challenging Conventional Wisdom
How can we build new email approaches, sharper messaging, and rethink when and how we mobilize voters? No playbook is sacred.
Examples: Are there new ways to run email programs- membership models, fewer comms? is texting constantly harmful? Can digital and field work better together?

Ready to test what could change politics?

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