Recent press

Technology group hopes to help Democrats win with AI-generated ads and emails
Aaron Franco and Morgan Radford
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February 29, 2024

Tech for Campaigns, an organization that uses digital marketing and data to help Democratic candidates win elections, is now using AI to create digital ads and fundraising emails, all of which they say are managed and vetted by humans, or “AI-aided.” They want to bring data to a conversation, currently being led by fear.

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Exclusive: AI turbocharges campaign fundraising
Maria Curi
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January 30, 2024

AI is helping political candidates raise more money more efficiently, according to an organization dedicated to helping Democrats win.

Why it matters: Tech for Campaigns is one of the first organizations to run an AI-aided email writing experiment, starting in Virginia last year.

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Democrats make quiet history with state-level gains
Alexi McCammond Stef W. Kight
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November 10, 2022

"Jessica Alter, co-founder of Tech for Campaigns, which supports down-ballot Democratic candidates in battleground states, told Axios the momentum is a result of long-term investment — not just spending this cycle."

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Young voters MIA as Dem base flocks to vote early
Jessica Piper
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October 28, 2022

Tech for Campaigns was among the Democratic organizations that targeted young voters with messaging related to mail-in voting in 2020. But much of that investment has fallen off this cycle, Alter said.

“We’re not seeing the investment on the digital side, which is, we think, part of the reason that you’re seeing the drop in early voting about 18- to 30-somethings,” she said.

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Fewer Young People Are Voting Early, a Danger Sign for Democrats
Ed Kilgore
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October 28, 2022

“I worry that Democrats think that vote-by-mail/early-voting behavior of 2020 was a COVID-era aberration,” she said via email. “But what our digital program has shown is that when young voters understand that they can vote from their couch, they will.” - Jessica Alter

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Democrats are getting a boost from an unlikely source: Laid-off tech workers with more free time
David Ingram
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October 13, 2022

“The large majority are in districts where they feel like they’re fairly aligned already with the people that represent them, and they really want to be able to do something,” said Jessica Alter, a co-founder of Tech for Campaigns.

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Democrats Vastly Outspending Republicans on Abortion-Related Advertising
Kiran Stacey
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June 15, 2022

“Seventy per cent of Americans do not want to see Roe overturned,” said Jessica Alter, the chair of Tech for Campaigns. “It is not very popular to do something so extreme, and it is no surprise that Republicans do not want to talk about it.”

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New Studies Show the Impact Texting Can Have On Voter Turnout
Sean J. Miller
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June 9, 2021
"Despite a murky regulatory picture and increased saturation, peer-to-peer texting still has the potential to increase voter turnout, according to recent data."
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Facebook Ban on New Political Ads Starts Off With Major Hiccups
Rachel Lerman and Cat Zakrzewski
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October 27, 2020
"Alter said many of their campaigns had their ads erroneously turned off on Tuesday. 'Of course, this is an issue for anyone it happens to and not right,' she said. 'But the Biden campaign has other ways to get their message out — our candidates much less so."
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Tech for Campaigns, Created to Get Democrats Elected, On the Parties’ Biggest Differences
Connie Loizos
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October 7, 2020
"As you rightly said, campaigns disband every two years and break down completely. Within a week and a half, everyone scatters. So you can’t expect that to change completely. [But we hope to be] this lasting presence in tech and digital that subsists cycle over cycle and in between cycles."
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The Tech Workers Boosting Down-ballot Democrats
Ashley Gold
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August 21, 2020
"We're not that sexy campaign at the top of the ticket," Florida HD-118 Candidate, Ricky Junquera said. "Money is hard to raise. They're [TFC] like my fairy godmother."
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Donald Trump’s Facebook Ads Look Different Than Democrats’
Joshua Brustein
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February 27, 2020
"According to Tech for Campaigns’ analysis of Facebook advertising data, Democrats have on average focused more heavily on fundraising—more than 50% of Facebook ads from Bernie Sanders and Pete Buttigieg have directly asked for money. In contrast, Trump has focused on gathering voter data and testing variations of different messages..."
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All Those Texts You Receive From Political Campaigns Actually Work
Joseph Bernstein
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August 6, 2019
"A report by Tech for Campaigns, an organization that provides proprietary technology and a network of more than 11,000 tech worker volunteers to assist Democratic candidates, found that voters who were texted by a campaign were 1% more likely to vote than those who were not."
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Digital Hype Aside, Report Says Political Campaigns Are Mostly Analog Affairs
Kevin Roose
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March 21, 2019
"[O]nline advertising by political campaigns is still largely an afterthought, according to a new report by Tech for Campaigns, a group of technology workers who volunteer to help Democratic candidates with digital outreach."
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How a Bunch of Dreamers Turned Texas a Shade of Pink
Antonio Garcia Martinez
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November 20, 2018
"Tech for Campaigns, a San Francisco nonprofit that focuses on state legislative elections, deployed several thousand Silicon Valley volunteers across America. They won all the Texas legislative races they targeted (eight flipped, and one defended), a big validation of their tech meets down-ballot candidate strategy. "
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I thought: what do I have to offer? The woman digitalising the Democrats
Ian Tucker
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July 28, 2018
"Tech for Campaigns [is] a 7,000-strong volunteer organisation that enables Silicon Valley employees to use their digital skills to help Democratic election candidates [...] The aim is to become a permanent digital arm for progressive and centrist campaigns, and give access to campaigns at any level to the people, technology and resources they need"
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4,500 Tech Workers, 1 Mission: Get Democrats Elected
Kevin Roose and Sheera Frenkel
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July 13, 2018
"Tech for Campaigns has become a kind of Democratic Geek Squad — a national volunteer network consisting of more than 4,500 tech workers [...] These volunteers, who include engineers, marketers and data scientists, are matched with Democratic campaigns across the country to provide training on digital skills, such as how to promote themselves on social media, build their email lists and use data analytics to identify potential donors."
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More than 3,000 tech employees are volunteering their skills to turn the tables politically
Connie Loizos
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October 17, 2017
"Tech for Campaigns injects tech talent into the campaigns of centrist and liberal candidates who need advice and tools to make better use of Facebook and Twitter, craft individualized emails for segmented voters, and much more."
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Silicon Valley Wants To Dust Off The Democratic Establishment
Aarti Shahani
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September 7, 2017
"During the Obama years, Democrats got comfortable and Republicans gained a digital advantage. Now, the liberals of Silicon Valley want to change that."
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This Silicon Valley Organization Is Working To Flip Red States Blue
Rebecca Heilweil
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June 7, 2017
"Levin lacked access to both branding and technology. But with Tech For Campaigns, what would have been a slow campaign start became a fully-furnished introduction. By the end of March, the Levin campaign had raised over $280,000, almost three times his initial fundraising goal."
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How Silicon Valley is trying to topple Trump — beginning with a special election in Montana
Tony Romm
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May 23, 2017
"TFC paired up employees from Slack, Salesforce and LendingTree with [Kansas] Democratic candidate James Thompson’s campaign, and together, they worked on areas like digital advertising, particularly on social media, meant to woo new voters and get them out to vote."
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Tech For Campaigns Is Giving Progressive Politicians A Silicon Valley Boost
Eillie Anzilotti
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May 5, 2017
"TFC got involved with the Kansas special election around six weeks before the polls opened, and deployed a team of Silicon Valley-based experts to help boost engagement...Thompson’s Facebook and Twitter channels. Thompson’s Facebook page followers rose from 1,300 to over 10,000, and the average likes per post spiked from 20 to around 600."
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Tech Workers Electing to Use Skills In Politics
Trisha Thadani
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March 9, 2017
"Tech for Campaigns — which brings people with coding, social media, fundraising and data skills together with 'progressive and centrist political campaigns'...helped Levin build a website and donation portal and created his social media accounts ahead of his campaign opening. While creating a website may sound trivial to some, Levin said it gave his announcement a big leg up."
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