Vote-by-mail and early in-person voting accounted for over 60% of all votes cast in the 2020 record-breaking turnout election. If you agree that more people voting is positive (Republican legislators in many states disagree), then you’ll agree vote-by-mail and absentee voting should be expanded. This will require investments in shared infrastructure and tooling. We should not continue to force each state, campaign, or advocacy group to fend for themselves and rebuild the same technology platforms every 2–4 years. We need digital-first tools that will last so that organizations can make vote-by-mail a core part of organizing. That is why today, Tech for Campaigns has open-sourced a customizable Ballot Dropoff Locator tool (which we built in 2020) to empower more organizations to turn out voters of all backgrounds with confidence.
In politics, building lasting software tools is critical to long-term success, but perennially difficult given the boom and bust rhythm of US elections. States and large campaigns often build different versions of similar software every two years — rather than sharing and investing in making one version better. It’s similar to what you see happening with the COVID-19 vaccination rollout, where each county is largely on its own. After the 2012 and 2016 elections, the Obama and Clinton presidential campaigns’ digital tools were not distributed widely, forcing states and progressive groups to rebuild technology from the ground up or go without.
Digital campaigning is now table stakes and we need tools that account for this. For advocacy groups to be truly successful at driving voter turnout, they need software that integrates every voter touchpoint with the digital marketing stack. They need to know which likely voters have yet to return their ballot. They need tools to nudge those voters to return their ballot safely. And if a voter begins the process of returning their ballot but “drops off,” these organizations need a way to help those voters get back on the right path. Tech For Campaigns’ Ballot Drop Off Locator tool gives organizations complete control of this part of the Get Out The Vote funnel so they can remove bottlenecks and improve conversion.
For voters, the Ballot Dropoff Locator tool enables them to quickly find ballot dropoff locations based on their ZIP code or provided address. They can see dropoff sites organized by distance from an address, ‘open hours’ when a dropoff location is accessible, and other special instructions.
For organizations, the Ballot Dropoff Locator tool enables them to:
Tools like the Democratic National Committee’s I Will Vote are excellent for many GOTV use cases — and are a good example of changing attitudes around building permanent infrastructure — but for independent groups like Tech For Campaigns running large digital independent programs, a custom integration provides key advantages.
“New tools like this from Tech for Campaigns enable all kinds of organizations to improve voting participation by meeting voters where they are, on digital channels. TFC is making it easy to customize out-of-the-box experiences with your own organization brand, your own measurement tracking, and your local needs.”
Building this tool on a very short timeline required the efforts of Tech For Campaigns’ skilled volunteers, staff working on vote-by-mail programs, and in-state partners. Volunteer Brad Rodriguez, Director of Engineering at Magnite, said: “The Ballot Dropoff project provided a lightweight way to lower the barrier for voters in key states to make their voices heard. It was a fun and humbling experience to build this app, and aggregate ballot dropoff data from dozens of data sources, in a matter of a few weeks.”