Marketing Experimentation Lead, The Lab

We’re hiring a Marketing Experimentation Lead to be the strategic backbone of The Lab - a growth-oriented marketing expert with deep experience in digital experimentation and strong relationship leadership. This role will partner closely with funded organizations to shape rigorous experiments, provide strategic feedback, and help refine and scale what works. 

The Lab is Tech For Campaigns’ new program where Democrats can finally test ideas the way commercial organizations do, replacing a long-standing resistance to experimentation with a structure that forces learning and iteration. We fund and oversee short, focused digital tests across AI, messaging, creative, targeting, email, texting and emerging platforms. These experiments produce real data and real lessons, not vibes dressed up as strategy. We provide guidance along the way to organizations by pairing them with senior commercial operators from places like Netflix and Airbnb who help guide the work. And then share the results so the ecosystem stops stops investing in stale strategies

In other words, The Lab is the R&D function Democrats have never had to learn fast enough to win the midterms.

Salary Range: $120,000-140,000

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Responsibilities

  • Serve as the primary strategic partner and main point of contact for funded organizations, building strong, trusted relationships throughout the lifecycle of each experiment.
  • Advise and strengthen experiment design by guiding KPIs, test/control structure, and measurement approach, serving as a key voice in proposal evaluation and providing input alongside Commercial Advisory Committee members. (You will not build test plans, but you will elevate and rigorously pressure-test them.)
  • Provide expert, cross-channel marketing guidance across channels including paid social, mobile gaming, creator and influencer testing, emerging platforms, and AI-driven tools, helping teams refine strategy and execution.
  • Support active experiments to ensure rigor and actionable learning, acting as a trusted resource to funded teams and ensuring results translate into clear, data-driven insights.
  • Grow The Lab’s partner ecosystem, deepening existing relationships while proactively sourcing and cultivating high-potential organizations and experiment proposals for future funding cohorts.
  • Own project oversight and operational coordination for The Lab, tracking experiment timelines, milestones, and deliverables to ensure funded teams stay on scope, on schedule, and aligned with Lab objectives.

Qualifications

  • A seasoned marketing and experimentation leader with 5-8 years of experience in growth, performance marketing, experimentation design, or digital strategy.
  • Deep experience designing and running structured experiments (A/B, incrementality, multi-channel) and translating results into action.
  • Comfortable across diverse channels, from paid media to creator strategies to emerging platforms.
  • Strong network across platforms, agencies, and tech companies.
  • A strong communicator and relationship builder, empathetic, consultative, clear, and confident in high-stakes conversations.
  • Curious, data-driven, strategic, and able to operate independently in a fast-paced environment.
  • Pragmatic passion for politics. You understand that winning strategies are what it takes to pass smart policies and laws.

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About Tech for Campaigns

Tech for Campaigns (TFC) leverages cutting-edge digital marketing and data analytics, underpinned by durable tech infrastructure, to combat extremism and support Democratic victories. Through both their Digital Campaign Services and Voter Turnout programs, TFC has played a pivotal role in flipping 7 state legislative chambers and mobilizing over 500,000 voters. The organization points their expertise in digital strategy and execution on swing district state legislative campaigns and on turning out incremental voters who can make a difference on races up and down the ballot. Founded in 2017 by three tech entrepreneurs seeking the most impactful ways to leverage digital and data in politics, TFC identifies and capitalizes on high-ROI opportunities to effect change across the ballot.