ALL PROJECT TYPES
Tech for Campaigns is a strong partner of the Virginia House Democratic Caucus, and partnered with the Caucus again in 2019 to support 28 candidates running for House seats in the state. Teams crafted candidate websites; authored awareness, persuasion and GOTV ad campaigns using Facebook, Instagram, YouTube, Google Display, and Snapchat; and focused on persuasion and GOTV using email as well as a personalized texting push.
Additionally, Tech For Campaigns rebuilt the Virginia House Democrats website and managed their digital advertising — building support for all House candidates and progressive causes in the state.
In 2019, all 140 seats in the Virginia General Assembly were up for election. Going into the election cycle, Republicans held a razor-thin majority — just 2 seats — in both the House of Delegates and the Senate. This presented an urgent opportunity to flip both chambers and enable Virginian legislators to pass common sense gun reform, the Equal Rights Amendment, and Medicaid expansion.
Races in the Virginia State House were won or lost by razor-thin margins in 2017. Shelly Simonds, candidate for Virginia House of Delegates, lost by 1 vote! With these types of margins, the Virginia House Democratic Caucus knew that their candidates were positioned to win, and Democrats with people-first policies could take control the House, if every candidate they supported had a more comprehensive, professional, targeted digital strategy.
"Our partnership with TFC was essential to helping our candidates run professional, strategic digital campaigns. Their volunteers and staff provided Virginia's candidates with expert advice and talent, and were a key factor in flipping Virginia's State House blue."
Digital Ads teams drove strong digital campaigns across awareness, persuasion, list-building, Get Out The Vote, and ‘rapid response’ efforts. At the same time, Email Teams helped candidates fundraise, while Website teams created engaging portals for campaigns to tell their stories, capture voter interest, and build their online presence.
In parallel, Tech For Campaigns teams provided direct digital support to the caucus, rebuilding their website from the ground up, and crafting advertising campaigns on Facebook to persuade key constituencies, contrast Democratic candidates against their opponents, and much more.
By partnering with the Virginia House Democratic Caucus, Tech For Campaigns expanded the digital strategy of democratic House candidates for little to no cost to each campaign. This enabled candidates to focus on the needs of their constituents and, ultimately, earn enough votes to flip the Virginia State House.
“Working with TFC on Josh Cole’s campaign was incredible. Being able to be part of turning Virginia blue is exciting, and I’m grateful that TFC exists to allocate volunteer resources where they’re needed!”
In 2021, Tech For Campaigns is again partnering with the Virginia House Democratic Caucus to help them retain control of the House.
“My experience with TFC was incredibly valuable. I was able to not only learn more about the significance of state elections but more importantly, make a positive, measurable impact on my candidate's campaign.”