At Tech for Campaigns, State Directors make our Digital Campaign Services possible. They are the integral link between volunteers, campaigns, and TFC resources to deliver the world-class digital marketing (ads, email, websites, SMS, and more) that win elections and fight extremism.
A State Director is first and foremost a skilled manager and executor, able to balance projects, priorities, and people needs in a rapidly-changing, high-urgency campaign cycle. State Directors are also digital marketing leaders, experienced in paid/growth marketing, email marketing, social, and related functional domains. SDs will ensure delivery of a portfolio of up to 20 digital campaign projects spread across a dozen or more campaigns at once. They onboard, coach, and performance-manage our volunteer project leaders and team members. They serve as a strategic advisor and partner to the campaigns & statewide caucuses that we serve. And they serve as thought leaders and insight generators, as TFC builds next-generation learning technologies.
Tech for Campaigns (TFC) leverages cutting-edge digital marketing and data analytics, underpinned by durable tech infrastructure, to combat extremism and support Democratic victories. Through both their Digital Campaign Services and Voter Turnout programs, TFC has played a pivotal role in flipping 7 state legislative chambers and mobilizing over 500,000 voters. The organization points their expertise in digital strategy and execution on swing district state legislative campaigns and on turning out incremental voters who can make a difference on races up and down the ballot. Founded in 2017 by three tech entrepreneurs seeking the most impactful ways to leverage digital and data in politics, TFC identifies and capitalizes on high-ROI opportunities to effect change across the ballot.