Voter Turnout Lead

Tech for Campaigns is on a mission to be a permanent digital arm for progressives/centrists to ensure we don't ever lose out on reaching voters that are increasingly turning towards digital platforms to learn about, engage with and turnout for elections.

We are looking for a Voter Turnout Lead to lead all aspects of TFC's Voter Turnout program execution, support fundraising efforts required to fund the program, and manage a team of volunteers and contractors.

To apply, send your resume to hello@techforcampaigns.org with the subject line "Voter Turnout Lead Application".

Responsibilities

  • Lead all aspects of TFC’s Voter Turnout program execution including voter targeting, program sign up and turnout such as:
  • > Allocate and optimize a donor-funded media budget across multiple states and digital media channels to maximize the number of targeted program sign ups for the lowest cost
  • > Develop creative concepts for digital media channels
  • > Set up and communicate with voters on a two-way voter hotline
  • > Identify and set up subscriptions/tools needed to execute different part of the program and develop product briefs for software that needs to be built
  • > Scope and deploy experiments related but not limited to voter targeting and messaging
  • > Analyze data from all possible sources including the voter file to optimize the overall program
  • Support the fundraising efforts required to fund the program including prospective donor conversations, developing and presenting major donor program updates
  • > Generate key reporting and presentations for usage across platforms
  • Manage operating expenses and a team (volunteer or contract) to execute media buying, funnel optimization, creative, data infrastructure, voter hotline

Qualifications

  • Growth marketers (acquisition, retention or both) who want to make an impact up and down the ballot
  • You've managed $1-2M+ media budgets across multiple digital channels including Meta, Google/Youtube, Snapchat, CTV/OTT
  • You've developed and run experiments or tests to optimize a customer acquisition funnel
  • You've run SMS and email marketing programs in partnership with CX teams to get as many repeat customers as possible

Apply for This Position

To apply, send your resume to hello@techforcampaigns.org with the subject line "Voter Turnout Lead Application".

About Tech for Campaigns

Tech for Campaigns is on a mission to be a permanent digital arm for progressives/centrists to ensure we don't ever lose out on reaching voters that are increasingly turning towards digital platforms to learn about, engage with and turnout for elections.

We are looking for a Voter Turnout Lead to lead all aspects of TFC's Voter Turnout program execution, support fundraising efforts required to fund the program, and manage a team of volunteers and contractors.

Our efforts are substantially, but not exclusively, focused on Democratic state parties and state legislatures working in swing districts. The candidates elected in these state and local races are responsible for the great majority of legislation that affects most Americans’ daily lives and yet consistently operate with small budgets and over-allocate to expensive, traditional media. TFC gives them access to a caliber of digital talent typically unavailable to them, providing a competitive edge. At the same time, we offer tech workers an opportunity to volunteer their skills in a meaningful and impactful way and turn political passion into hands-on involvement.

TFC has 2 programs:

  • Digital Voter Turnout (IE), a digital-only early voting signup and chase program, which works to mobilize younger, more diverse voters in swing states using digital best practices to find net new Democrats. Our program has had immense measurable impact and especially at turning out younger, non-white voters.
  • Campaign Services acts as the digital marketing arm (website, digital ads, email, SMS) for state-level candidates by activating a volunteer base of 17,000+ from best-in-class digital companies like Google, Meta, Apple, Amazon, etc. In 2022, TFC helped flip 3 state legislative chambers in MI, MN, and PA along with key wins in WI, NV, AZ, AK working with candidates such as Kristen McDonald Rivet, Veronica Klinefelt and Jennifer Conlin

To date, TFC has worked in key swing states with 600+ state campaigns on 1K+ digital projects and turned out 500K+ voters. You can read more about our 2022 impact here. We're also making key investments to take our 6+ years of learnings from hundreds of campaigns and thousands of voters to develop best practices as part of our proprietary Learning Engine for 2024.

To achieve our goals, TFC operates around a core set of 5 values.

  • Be A Partner: Act as a collaborator, not a vendor, to our volunteers, political orgs, tech partners and each other
  • Be Resourceful: Be scrappy and don’t take ”no” at face value, ask “why?” and try different ways in; be open to learning / trying new things
  • Be Imaginative: Get ideas from anywhere and everywhere, be willing to test
  • Be Action Oriented: Have a bias to act instead of postulate or theorize and focus on objectives, results and measurement
  • Be Transparent: Be clear and provide as much visibility as possible and share to learn