Marketing Manager

The Marketing Manager will play a critical role on our Digital Campaign Services team, growing and engaging our audience and connecting volunteers, campaigns, and TFC resources to deliver world-class digital marketing – such as ads, email, websites, SMS, and more – that wins elections for Democrats and fights GOP extremism. In this part-time role, you’ll have the opportunity to use your marketing skills to make a real impact on electoral outcomes. You’ll help build, educate, and engage our deeply-committed volunteer audience by creating a marketing program and writing content to reach new and existing volunteers. Must be able to start immediately.

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Responsibilities

Create, implement, and optimize lifecycle journeys to increase volunteer engagement and ensure timely staffing of volunteers on well-matched projects
Write email content for newsletters, event invites, fundraising efforts, and new marketing campaigns
Optimize volunteer sign up and onboarding experience by developing and delivering valuable, engaging content to lead our volunteers through every step of the process
Help grow our volunteer base of highly-skilled digital experts through targeted organic marketing channels and proactively identify new opportunities
Manage reporting process and share timely information and best practices across our marketing efforts
Monitor, track, and analyze the performance of your marketing campaigns to constantly optimize messaging and targeting

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Qualifications

5-7 years of experience in email marketing or a related field
Proven understanding of lead nurture or lifecycle / relationship marketing
Demonstrated expertise in marketing automation and CRM software, preferably Hubspot
Excellent written and verbal communication skills, with the ability to create engaging and persuasive content that resonates with diverse audiences.
Exceptional project management skills, with the ability to relentlessly prioritize, juggle multiple initiatives simultaneously, and switch tasks without dropping others
Highly self-motivated problem-solver with a strong sense of ownership and attention to detail
Ability to work cross-functionally and build relationships across different job functions
Analytical mindset with the ability to interpret data to drive actionable insights and optimizations. You measure and manage KPIs aggressively to align with TFC’s strategic objectives, focusing on the biggest drivers of value.
Passionate about putting your talent to work on high-impact, high-ROI projects that drive electoral outcomes and shape our daily lives
Bachelor’s degree or equivalent experience

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About Tech for Campaigns

Tech for Campaigns (TFC) leverages cutting-edge digital marketing and data analytics, underpinned by durable tech infrastructure, to combat extremism and support Democratic victories. Through both their Digital Campaign Services and Voter Turnout programs, TFC has played a pivotal role in flipping 7 state legislative chambers and mobilizing over 500,000 voters. The organization points their expertise in digital strategy and execution on swing district state legislative campaigns and on turning out incremental voters who can make a difference on races up and down the ballot. Founded in 2017 by three tech entrepreneurs seeking the most impactful ways to leverage digital and data in politics, TFC identifies and capitalizes on high-ROI opportunities to effect change across the ballot.