Marketing and Operations Manager

The Marketing and Operations Manager will play a critical role on our Digital Campaign Services team, which connects our volunteers, campaigns, and TFC resources to deliver world-class digital marketing – such as ads, email, websites, SMS, and more – that wins elections for Democrats and fights GOP extremism. In this full-time role, you’ll have the opportunity to use your marketing and project management skills to make a real impact on electoral outcomes. You’ll help build, educate, and engage our deeply-committed volunteer audience, as well as improve our internal and external processes so we can deliver more best-in-class digital projects to candidates.

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Responsibilities

  • Volunteer recruitment: Grow our volunteer base of highly-skilled digital experts through targeted organic and paid marketing channels, as well as an optimized sign-up experience.
  • Volunteer nurture: Nurture our talented volunteer base toward joining digital projects that align their skills with candidates in critical political races who need websites, email marketing, digital ads, and more. Ensure timely staffing of volunteers on well-matched projects to drive exceptional results.
  • Volunteer onboarding and training: Develop and deliver valuable, engaging content and training materials to help our skilled volunteers get up to speed started quickly and deliver excellent work for our candidates while enjoying their experience
  • Volunteer and staff education: Expand and update our extensive wiki / knowledge base with timely, valuable content, serving as a crucial information source for our volunteers and staff about how TFC and our projects work. 
  • Knowledge and best practice sharing: Coordinate across the DCS team to help them share timely information and best practices across our numerous projects, Innovate on how we package and share insights to leverage the huge volume of learnings gained during an election cycle.
  • Operational enhancements: Find areas of opportunity for TFC to improve how we operate – both internally and on candidate projects – to increase the volume of high-quality projects we can deliver.
  • Learning engine: Gather and distill insights about our programs to inform and iterate on our Learning Engine so that it best serves the needs of volunteers and staff.
  • Performance optimization: Monitor, track, and analyze the performance of your activities to constantly optimize targeting, increase the value of your work, and prioritize initiatives.
  • Project management: Manage certain types of digital projects for candidates, as needed.

Qualifications

  • 5-7 years of experience in acquisition marketing, demand generation, or a related field
  • Proven understanding of lead nurture or lifecycle / relationship marketing 
  • Demonstrated expertise in marketing automation and CRM software, preferably Hubspot
  • Volunteer or people management experience required, community-building experience is a plus
  • Exceptional project management skills, with the ability to relentlessly prioritize, juggle multiple initiatives simultaneously, and switch tasks without dropping others
  • Highly self-motivated problem-solver with a strong sense of ownership and attention to detail.
  • Excellent written and verbal communication skills, with the ability to create engaging and persuasive content that resonates with diverse audiences.
  • Mature and collaborative team player with the ability to work cross-functionally and build relationships with all kinds of people.
  • Analytical mindset with the ability to interpret data to drive actionable insights and optimizations. You measure and manage KPIs aggressively to align with TFC’s strategic objectives, focusing on the biggest drivers of value.
  • Passionate about putting your talent to work on high-impact, high-ROI projects that drive electoral outcomes and shape our daily lives
  • Bachelor’s degree or equivalent experience

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About Tech for Campaigns

Tech for Campaigns (TFC) leverages cutting-edge digital marketing and data analytics, underpinned by durable tech infrastructure, to combat extremism and support Democratic victories. Through both their Digital Campaign Services and Voter Turnout programs, TFC has played a pivotal role in flipping 7 state legislative chambers and mobilizing over 500,000 voters. The organization points their expertise in digital strategy and execution on swing district state legislative campaigns and on turning out incremental voters who can make a difference on races up and down the ballot. Founded in 2017 by three tech entrepreneurs seeking the most impactful ways to leverage digital and data in politics, TFC identifies and capitalizes on high-ROI opportunities to effect change across the ballot.